“We keep trying to close narrative and perceptual loops, and reality becomes the decor to that. We convince ourselves it’s reality,but it’s usually our own story, pushed as fact. Personally and collectively, the most privileged story becomes the real one.”

Bio
Alida van Gool (b. 1986, The Netherlands) is a visual artist based in Rotterdam. Her practice spans printed image assemblies, installation and video. She works primarily with found photographic material in Western image traditions, and examines how inherited modes of looking produce and stabilize reality.
Van Gool studied Conceptual Imagery at the Fotoacademie Amsterdam (graduated in 2022) and Arts and Cultural Sciences at Erasmus University Rotterdam (graduated in 2012, BA & MA) — a dual formation that grounds her work simultaneously in the construction of images and in the historical, sociological and economic conditions that determine their meaning.
Since graduating she has exhibited actively across The Netherlands, presenting at Huis van de Fotografie Rotterdam, Pennings Foundation, Garage Rotterdam and Art The Hague, among others. Her work has been included in international publications including GUP New Talent, L’oeil de la Photographie and Fresh Eyes. In 2024 she received a Praktijkbijdrage from CBK Rotterdam to further develop her work.
Artist statement
Perception is not a passive registration of the world but a historically conditioned and culturally structured operation. What coheres as reality does so not through neutrality but through repetition, authority and the suppression of competing accounts. Van Gool’s practice takes this condition as its operative field; not to illustrate it didactically, but to produce its experience as a perceptual event.
Working mostly with found photographic material produced in Western image traditions, Van Gool constructs composite image assemblies from fragments already saturated with ideological charge. Bodies, landscapes, ontological and archival imagery are the territories where cultural coherence is most aggressively naturalized, where the constructed most insistently presents itself as given. Their authority derives precisely from their ubiquity and apparent transparency.
Her practice does not dissolve this authority but suspends it. Seams are preserved rather than concealed; spatial logics are set in conflict rather than resolved; temporal structures loop rather than progress. The composite image approaches coherence as a limit condition. In sustained near-resolution, the stabilizing operations of the gaze become legible as operations rather than as nature.
The hierarchies organizing her source material — gendered, colonial, archival — are not illusions to be seen through but historically sedimented formations with continued material force. To suspend their coherence is not to negate them but to expose the contingency of their claim to inevitability. What the work asks of its viewer is not critical distance but implication. In the gap between recognition and resolution, the stabilizing function of the gaze becomes perceptible from the inside.
Exhibitions, events & publications
- End of a Chapter @ Ballon Rouge Rotterdam (exhibition & auction)- 2 August 2025
- Rotterdam ART Week @ VLAK – 76x32x32_200x85x360 (group exhibition) – 27/28/29/30 March 2025
- Grote Nederlandse Kunstkalender 2025 (publication)
- Art The Hague, Fokkerterminal The Hague – 2 till 6 October 2024
- Pennings Foundation (talent wall exhibition, performance & artist talk), June 1 till August 2024
- EM Studio Gallery with The Land Behind the Mirror (art collective) – 21 till 28 June 2024
- The Social Hub Rotterdam (solo exhibition) – 2 till 30 April 2024
- Rotterdam Spotlight expo – 6 till 20 March 2024
- Rotterdam ART Week @ Borgerstraat (group exhibition) – 2 till 4 February 2024
- Rotterdam ART Week @ MESH Print Club (group exhibition) – 1 till 4 February 2024
- New Chapters (group exhibition) – 19 November 2023, Huis van de Fotografie Rotterdam
- Where am I going? (and will you help me figure it out?) (solo exhibition) – 14 & 15 October 2023, Huis van de Fotografie Rotterdam
- Art The Hague with: The Land Behind The Mirror (stand 5) – 4 till 8 October 2023, Fokker Terminal The Hague
- Sublieme Minimale Vormtaal (group exhibition) – 23 September, ICOON Hoek van Holland
- Groot Rotterdams Atelier Weekend (group exhibition) – 16 & 17 September, Huis van de Fotografie
- Groot Rotterdams Atelier Weekend (group exhibition) – 16 & 17 September, MESH Print Club
- ON REPETITION (group exhibition) – 28 July till 13 August 2023, Garage Rotterdam
- North Sea Jazz / Hudson Art Department (group exhibition) – 7 till 9 July, Ahoy Rotterdam
- The Land Behind The Mirror (group exhibition) – 22 June till 2 July 2023, KV02 Gallery (Korte Vijverberg 2, The Hague)
- Past & Present: 15th Anniversary DER GREIF Münich (group exhibition) – 16/17/18 June 2023
- Haute Photographie 2023, Rotterdam ART Week (group exhibition) – 8/9/10/11/12 February 2023, Keilepand Rotterdam
- BLACK SANDS, Rotterdam ART week (group exhibition) – 9/10/11/12 February 2023, Huis van de Fotografie Rotterdam
- L’oeil de la Photographie / The Eye of Photography 8 February 2023 (2 publications)
- PF Magazine #8 2022 (publication)
- Kiekiekrant Art Edition december 2022 (publication)
- FRESH EYES 2022 (publication)
- GUP New Talent 2022 (publication)
Education
- Fotoacademie Amsterdam (graduate Conceptual Imagery, 2022)
- Arts & Cultural Sciences (BA + MA)(2008-2012)
Grants
- CBK Rotterdam Praktijkbijdrage (2024)